Introducing Adaptive e-ID Verification & Nametag’s Aadhaar Integration

At Nametag, we’re constantly working to remove friction for end-users without compromising on security. Today, we’re excited to introduce Adaptive e-ID Verification™, a major step forward in that mission. This industry-first capability builds on our market-leading Adaptive Document Verification™, empowering people to verify their identity using government-issued digital IDs instead of physical documents.

We’re launching it first in India through an integration with Aadhaar, the world’s most widely adopted national digital ID. By combining Aadhaar’s trusted identity data with Nametag’s Deepfake Defense™ engine, we’re delivering a secure, document-free verification experience that reduces friction, improves assurance, and meets employees, students and customers in India where they are—literally.

Read the press release: Nametag Launches Adaptive e-ID Verification™, Integration with India’s Aadhaar National Digital Identity System

Adaptive e-ID Verification™ with India Aadhaar is already in use today. Companies with employees and customers in India are seeing:

Higher verification completion rates
Rave reviews from their users
Even greater fraud prevention outcomes

In this post, we’ll explore why Aadhaar represents a global benchmark for digital identity; why Nametag chose to integrate with it; and how we leverage Aadhaar to deliver a superior identity verification experience in India. If your organization operates in India or supports users located in India, this update is a must-read.

What is Aadhaar?

Aadhaar is arguably the single most widely-adopted and influential digital ID system in the world. Maintained by the Unique Identification Authority of India (UIDAI), Aadhaar assigns each Indian resident a 12-digit ID number linked to their biometric and demographic information. As far back as July 2022, 99.9% of Indian adults had an Aadhaar ID number. Importantly, every Aadhaar account includes a profile photo captured in trusted conditions—more on this later.

“Our integration combines the great user experience of Aadhaar with the unmatched identity assurance of Nametag’s industry-leading Deepfake Defense™ engine.”

Its reach and reliability have made Aadhaar a trusted identity backbone across public and private sectors. From banking and government services, to mobile SIM activation and healthcare, Aadhaar enables easy-to-use access while reducing the risk of fraud.

Its digital-first design, low-friction user experience, and trusted profile photos make Aadhaar an ideal foundation for modern identity verification—particularly when combined with advanced Spatial Selfie™ technology and integrated directly into enterprise workflows, like we’ve done at Nametag.

Introducing Adaptive e-ID Verification™

For years, identity verification has relied on physical documents—passports, driver's licenses, and other government-issued IDs. But this can introduce friction, delays or drop-offs in regions where document quality and consistency can vary. For example, residents of India can print out some forms of government ID themselves. This is important because it enables more people to access critical government services. But it can introduce challenges for document verification systems that rely on analyzing certain information and security features in order to validate an ID’s authenticity.

Nametag’s new Adaptive e-ID Verification™ feature eliminates this issue entirely by enabling organizations to verify users based on government-backed digital identity, rather than relying on physical documents that may vary in quality or format.

“The launch of Adaptive e-ID Verification with Aadhaar underscores Nametag’s commitment to continuous innovation in identity verification. By integrating with Aadhaar, we’re enabling organizations to deliver a more secure, seamless, and locally-relevant verification experience for users in India.”

‍- Aaron Painter, CEO of Nametag

Whether verifying a returning customer, onboarding a gig worker, or securing a high-value account recovery flow, Adaptive e-ID Verification delivers the optimal balance of security and user experience. It’s a faster, more secure way to verify real people in an age of AI-driven impersonation around the globe.

Nametag’s Aadhaar Integration: Fast, Flexible, and Secure

With Aadhaar, we saw an opportunity to replace friction with familiarity. Our integration combines the great user experience of Aadhaar with the unmatched identity assurance of Nametag’s industry-leading Deepfake Defense™ engine. A person in India simply enters their Aadhaar number; inputs a one-time passcode (OTP) sent to the phone number associated with that Aadhaar; and then takes a selfie, which we compare against their trusted Aadhaar profile photo.

Enter your Aadhaar number to make an identity claim.
Enter the OTP to confirm that you’re the one making that claim.
Take a Spatial Selfie™ to verify that you’re really who you claim to be.

Of course, while Aadhaar records include a trusted profile photo, accessing that photo alone doesn’t prevent impersonation. That’s why we’ve combined Aadhaar with Nametag’s Spatial Selfie™ technology to confirm that a user is the real account holder.

Nametag’s Deepfake Defense engine compares their Spatial Selfie to the trusted profile photo in their digital Aadhaar record—eliminating the need for document capture while maintaining our extremely high bar for identity assurance. The result is a faster, more seamless experience that adapts to local norms, technology infrastructure, and user expectations.

Superior Security and Enhanced Accessibility

Nametag’s approach to integration with digital ID systems is carefully designed to combat advanced impersonation tactics that are increasingly being used to bypass weaker verification systems. For example, even if an imposter obtains someone’s Aadhaar number and intercepts the OTP, they still won’t be able to pass the Spatial Selfie check (learn more about Deepfake Defense and Spatial Selfies here).

Adaptive e-ID Verification with Aadhaar isn’t just more convenient; it improves verification success rates and enhances accessibility for people in the world’s most populous country. Nametag is the first identity verification provider to offer this kind of digital ID integration—one that’s purpose-built to meet Indian users where they are.

Get Started with Nametag + Aadhaar

Adaptive e-ID Verification is now available through Nametag’s Aadhaar integration. It is automatically enabled for all companies using Nametag in India, and covers both workforce account protection and customer verification use cases. With this launch, Nametag brings the power of India’s national ID system into a streamlined, globally consistent identity verification experience—built for the future, ready today.