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Threats to workforce security are evolving faster than ever before. Sophisticated attacker groups like Scattered Spider, ShinyHunters, and state-sponsored North Korean IT workers are no longer relying on brute force or simple phishing campaigns. They’re combining generative AI and deepfakes with sophisticated social engineering to impersonate employees, contractors, and even executives, slipping past defenses that were designed for another era.
In this new environment, protecting workforce accounts requires a shift in both mindset and approach. Identity verification can no longer be treated as a one-time event during hiring or onboarding. It must be continuous, adaptive, and capable of detecting advanced impersonation attempts in real time.
That’s why it’s so meaningful when independent industry analysts recognize the companies that are rising to meet this challenge. And that’s why we’re proud to share that KuppingerCole Analysts AG has named Nametag a “Rising Star”, recognizing our innovation and momentum in workforce identity verification and deepfake prevention. This joins other analyst recognition of Nametag in 2025, including by Forrester and Gartner.
Read out our press release and this blog, then check out the links below!
Growing Analyst Recognition of Nametag Represents a Growing Need for Workforce-Grade Identity Verification Solutions
KuppingerCole is a global, independent analyst firm based in Europe. Their “Rising Star” designation is awarded to companies that demonstrate exceptional innovation, market impact, and strong growth potential. For Nametag, this highlights our momentum in delivering solutions purpose-built for workforce identity verification and our leadership in protecting enterprises against AI- and deepfake-enabled impersonation threats.
“Being evaluated as a KuppingerCole Rising Star affirms what our customers tell us every day: that continuous, workforce-grade identity verification is critical to safeguarding their people and data, and that only Nametag can deliver the assurance they require through our Deepfake Defense™ engine.”
This honor adds to the growing list of recognitions we’ve received in 2025:
- Forrester® included Nametag in The Identity Verification Solutions Landscape, Q2 2025.
- Gartner® listed Nametag as an Honorable Mention in the 2025 Magic Quadrant™ for Identity Verification.
- Gartner also included Nametag as a Sample Vendor in the Hype Cycle™ for Talent Acquisition (Recruiting) Technologies, 2025 and the Hype Cycle™ for Digital Identity, 2025.
Taken together, this demonstrates the urgent need for workforce identity verification, and that Nametag is emerging as the trusted leader in this space.
Read more about Nametag's Honorable Mention in the 2025 Magic Quadrant for Identity Verification.
Why This Matters
When multiple analyst firms spotlight Nametag, it provides valuable third-party validation of our innovation and approach to solving enterprise challenges. For CISOs, IT security leaders, and identity architects, analyst recognition signals that Nametag is an emerging leader with proven technology and growing market traction in a market that we’ve defined from the start.
Beyond the reports, this recognition reflects something deeper: The trust our customers place in us. Analyst mentions follow adoption and customer impact. They mirror the problems organizations face and the solutions they choose.
“This recognition underscores the urgent need for dedicated, purpose-built solutions for protecting workforce identities against deepfake-enabled impersonation threats.”
The Workforce Identity Challenge
The threats to workforce identity are escalating in both frequency and sophistication. A few dynamics define the landscape today:
- AI-powered impersonation: Attackers use generative AI to craft realistic audio, video, and written content that mimics employees with startling accuracy. Deepfakes are no longer niche; they are being exploited at scale.
- Weakness of legacy methods: Traditional help desk security questions, knowledge-based verification, and point-in-time document checks are easy to bypass. Once trusted, these methods are now liabilities.
- Account takeover costs: Workforce account compromises lead directly to ransomware attacks, data breaches, and financial losses. For many organizations, the cost of failing to secure accounts is existential.
Organizations are increasingly looking to supplement their existing IAM and helpdesk setups with enhanced workforce account protection that goes beyond outdated approaches to user authentication. These use cases (employee onboarding, account recovery, helpdesk verification, and more) require identity verification that’s built enough to withstand adversaries using the latest deception technologies.
“Widespread North Korean IT worker infiltrations and Scattered Spider/ShinyHunters social engineering attacks prove that workforce account security can no longer rely on traditional hiring checks, help desk security questions, or point-in-time document verification.”
Looking Ahead
Recognition from KuppingerCole, Forrester, and Gartner in 2025 marks an important milestone for Nametag. But it also reminds us how much work remains. Threat actors are relentless, and their tools continue to advance.
At Nametag, we are committed to staying ahead of these challenges. We’re working every day to give enterprises the confidence they need that their workforce identities are secure, resilient, and protected against even the most sophisticated impersonation attempts.
We will continue to innovate, to listen to our customers, and to lead with solutions that make a measurable difference.
Learn More
You can read the full KuppingerCole Rising Star report on their website, or explore how Nametag helps enterprises prevent breaches and reduce IT support costs with ready-to-use workforce identity verification solutions, turnkey workforce integrations, our Deepfake Defense™ engine, and our patented identity continuity capabilities.
